Monthly Archives: April 2015

A FRONT PAGE SEX SCANDAL. WHEN BRAND SPONSORSHIP GOES WRONG.

It’s every Marketing Director’s nightmare – the trophy brand sponsorship you pushed through the Board at huge expense explodes in a scandal. Your brand on Page One, for all the wrong reasons. Step forward Bidvest. The South African investment group … Continue reading

Posted in Brand Sponsorship, Celebrity Endorsement, Football, Marketing, Media, Sky, Social Media, Sport, Sport Stars, Steve Sampson, Steve Sampson Journalist, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

VOTE FOR ME, HOW AM I LOOKING?

ASK THE PICTURE EDITORS AND CARTOONISTS. THEY’LL MAKE THE POLITICIANS LOOK LIKE WINNERS OR HOLD THEM UP TO SEARING RIDICULE There was famously never a bad picture of Princess Diana in the papers. Why would you – she sold copy … Continue reading

Posted in Conservatives, Daily Mail, David Cameron, Ed Miliband, Election, Labour, MailOnline, Media, Newspapers, Nicola Sturgeon, Politics, Scottish Independence, SNP, Social Media, Steve Sampson, The Independent, The Mirror, The Sunday Times | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

PERISCOPE – DOWNLOAD IT, ADOPT THE BRACE POSITION

IT’S TWITTER’S VIDEO VERSION OF CAGE FIGHTING. HILARIOUS, SHOCKING, DISGUSTING AND ON YOUR PHONE.  I LOVE IT. What kind of monster have those techie dweebs from Periscope unleashed on the Internet. If you thought Twitter was lawless, buckle up and … Continue reading

Posted in Mashable, Media, Periscope, Piers Morgan, Social Media, Steve Sampson, Twitter | Tagged , , , , , , , , , , , , | 3 Comments

THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA

LINEKER, CARRAGHER AND NEVILLE.  THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA – AND HAVE THE TWITTER SCARS TO PROVE IT. Twitter is a lawless jungle where brilliant content rubs shoulders with the vilest abusers in the planet. … Continue reading

Posted in Media, Sky, Social Media, Sport, Sport Stars, Twitter | Tagged , , , , , , , , , , , , , | Leave a comment

SKY ARE NOW THE MASTERS OF GOLF

View image | gettyimages.com THEY WON THE MASTERS DUEL HANDS DOWN AND THEY HAVE NICKED THE OPEN CHAMPIONSHIP FROM THE BBC. The BBC is dead. Long live SKY. At least where golf is concerned. SKY’s coverage of The Masters was … Continue reading

Posted in BBC, Golf, Media, Sky, Social Media, Sport, Steve Sampson, Steve Sampson Journalist, The Masters | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

MAILONLINE IS THE MOST REVILED NEWSPAPER WEBSITE…

IT’S ALSO THE BIGGEST AND WORTH £1B. IS IT THE DEVIL ONLINE OR JUST A TARGET OF JEALOUS MEDIA CHATTERING CLASSES? Say what you like about Martin Clarke and MailOnline. Everyone else does. George Clooney described the website as “the … Continue reading

Posted in Daily Mail, MailOnline, Media, Newspapers, Steve Sampson | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

IT WON’T BE THE SUN WOT WINS IT THIS TIME – BUT IT MIGHT BE TWITTER… (Part 2)

Nicola Sturgeon just dropped the first tactical nuclear weapon of the Election. Not in a speech or an interview on TV – she bypassed traditional media to slam the Daily Telegraph in capital letters on her Twitter account as soon … Continue reading

Posted in Conservatives, Election, Labour, Media, Politics, Scottish Independence, SNP, Social Media, Steve Sampson, Tories, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

FORMER EDITOR OF THE SCOTTISH SUN STEVE SAMPSON ON SNP LEADER NICOLA STURGEON AND SEX

Nicola Sturgeon isn’t a sex symbol – but the newspapers are obsessed with her sex. The Tories launched a poster campaign with Miliband in Alex Salmond’s pocket – old hat. The Daily Mail’s cartoonist had poor Ed stuffed between Nicola’s … Continue reading

Posted in Conservatives, Labour, Media, Politics, Social Media, Steve Sampson, Tories, Twitter | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment