Category Archives: Sky

RUPERT MURDOCH, MY PART IN HIS SUCCESS – AND HOW I OFFERED HIM MANCHESTER UNITED ON A PLATE

The world’s greatest media giant is passing the reins. Here Steve Sampson, a sometime Murdoch executive, offers a dispassionate insight into the man who has made the news for over 50 years. This is about Rupert Murdoch. But you want … Continue reading

Posted in Football, Manchester United, Media, News Corp, Newspapers, Sky, Sport, The Sun | Tagged , , , , , , , , , , , , , , , | Leave a comment

A FRONT PAGE SEX SCANDAL. WHEN BRAND SPONSORSHIP GOES WRONG.

It’s every Marketing Director’s nightmare – the trophy brand sponsorship you pushed through the Board at huge expense explodes in a scandal. Your brand on Page One, for all the wrong reasons. Step forward Bidvest. The South African investment group … Continue reading

Posted in Brand Sponsorship, Celebrity Endorsement, Football, Marketing, Media, Sky, Social Media, Sport, Sport Stars, Steve Sampson, Steve Sampson Journalist, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA

LINEKER, CARRAGHER AND NEVILLE.  THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA – AND HAVE THE TWITTER SCARS TO PROVE IT. Twitter is a lawless jungle where brilliant content rubs shoulders with the vilest abusers in the planet. … Continue reading

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SKY ARE NOW THE MASTERS OF GOLF

View image | gettyimages.com THEY WON THE MASTERS DUEL HANDS DOWN AND THEY HAVE NICKED THE OPEN CHAMPIONSHIP FROM THE BBC. The BBC is dead. Long live SKY. At least where golf is concerned. SKY’s coverage of The Masters was … Continue reading

Posted in BBC, Golf, Media, Sky, Social Media, Sport, Steve Sampson, Steve Sampson Journalist, The Masters | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment