Category Archives: Sport Stars

A FRONT PAGE SEX SCANDAL. WHEN BRAND SPONSORSHIP GOES WRONG.

It’s every Marketing Director’s nightmare – the trophy brand sponsorship you pushed through the Board at huge expense explodes in a scandal. Your brand on Page One, for all the wrong reasons. Step forward Bidvest. The South African investment group … Continue reading

Posted in Brand Sponsorship, Celebrity Endorsement, Football, Marketing, Media, Sky, Social Media, Sport, Sport Stars, Steve Sampson, Steve Sampson Journalist, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA

LINEKER, CARRAGHER AND NEVILLE.  THE NEW BREED OF STARS WHO REALLY GET SOCIAL MEDIA – AND HAVE THE TWITTER SCARS TO PROVE IT. Twitter is a lawless jungle where brilliant content rubs shoulders with the vilest abusers in the planet. … Continue reading

Posted in Media, Sky, Social Media, Sport, Sport Stars, Twitter | Tagged , , , , , , , , , , , , , | Leave a comment